|
Asking the question , What should ebooks be priced at, is sort of like asking , What should gas be priced at. Most Americans think the price should be $2 or even less, yet pay over $3.
If you look at the actual market prices of ebooks, it's clear that publishers are selling s lot of ebooks at the 12.99 and higher price points. There was even a bestseller- Fall of Giants- at the 19.99 price point. Notwithstanding the many complaints at this board, consumers see ebooks as a good value at prices over $10.
Quality of writing and editing counts, too. There is a nearly infinite amount of crap stuff available at sub-5.00 on the Internet , but the nonfiction bestseller of the year has been Laura hillebrand's Unbroken, generally priced at 12.99, and from the countless five star customer reviews, people think its worth every penny.
In the end, the "right" price for ebooks is what people will pay at market and so far, people are paying 12.99-14.99 for ebooks that just came out, and more if it's in demand. ADWD by George Martin is a long awaited fantasy title due out in July priced at 16.99 and so far, no one in the fan forums are complaining about the price, they're just glad it's finally out. I predict it will enter the ebook bestseller charts at# 1.
Now if you are not a Martin fan, that's not your right price, but I like many others will probably go ahead and buy it, because I would prefer to have it right away at that price than not have it. Again, it's what the market can bear.
|