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Going way back to the whole make publishers aware thing: it all comes back to buying non-DRM material.
I shop on Fictionwise-- I think I've spent $20 on DRM'd ebooks and over 20 times that amount on non-DRM ebooks. That's the kind of thing that will convince publishers.
When Tor had their brief fling of books on Baen's Webscriptions I spent $50 or so on Tor Books. I signed up for the latest Tor effort too.
Vote with your wallet.
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