Quote:
Originally Posted by leebase
I find the whole notion that womens magazines are selling 10 times more on the Nook than the iPad to be HIGHLY suspect. But if it's true -- then it CANNOT be because of the gender "disparity" between the two devices. What are the 45% iPad owners who are women buying? There's got to be more actual women owners of iPads than women owners of Nooks.
Lee
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The article clearly states that they are slightly outselling iPad.
Thing is, there are about 2 million or so Nooks and 20 million-plus iPads. So it is the behavior of the *total* install base of the two products that they are comparing, not categorizing any specific individuals.
What it is really saying is that female Nook owners as a group are ten times more likely to buy "female magazines" than female iPad owners, as a group.
Which should be no surprise, as iPads are used for a lot more than reading and (for all the excitement over their hackability) the vast majority of Nooks are used solely for reading.
It should be no surprise, but to the magazine publishers it appears to be a revelation.
Go figure.
Fox themselves are getting the same sledgehammer message from the (lack of) sales of their iPad-only newspaper. Namely that, in the whole, iPads are used primarily as webpads and media/gaming tablets and that reading ebooks and mags is way down the list of users' preferred activities.