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Old 06-16-2011, 08:25 PM   #42
leebase
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Quote:
Originally Posted by Shaggy View Post
They can do that, but will they want to? How much of the "in-app facility for buying books that redirected the user to Amazon" was part of the reason that they developed the iOS Kindle app in the first place?
They would want to -- because:

1. They want to sell more ebooks. There are an aweful lot of iOS devices.
2. They want the kindle brand seen as ubiquitous (buy a kindle ebook and read it on any device).
3. They have enough brand recognition to not need an in-app link to their online book store.

Lee
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