[issybird]

I just discovered this this evening. Perhaps I'm late to the party and everyone knows it, in which case carry on, with my apologies. For those who don't know it, if you start to go through the Kobo checkout process and choose the giftcard option, you can select Borders Gift Card.

I see two attractive wrinkles to this. The first is that purchasing Borders Giftcards will let US customers avoid the transactions fees charged by Kobo. The second (which I haven't tried yet) is the possibility of purchasing Borders Giftcards through Ebates or Mr. Rebates and thus getting a tiny kickback on Kobo purchases.