I've only had my KSO for about a week and today is the first special offer I've seen: $10 for $30 in the Amazon Swim Store. I don't swim, so a worthless offer to me but I'm sure good for some people. It seems like the offers should be eBook related or Kindle accessory related. I could go for an offer to purchase books at a discount, or even just an Amazon gift card at a discount so I could use it on what I need or want. But these kinds of offers are as useless as the ones I get with CVS Pharmacy which generally involve items men do not buy! Even the Best Buy Rewards discounts are often negated by their "can't use it for anything you want to buy" stipulations. so I guess this is pretty much standard--make offers that look good at first glance but that will ultimately not be used by most customers.

Nevertheless I didn't buy the KSO for the offers. I bought it to save $25 on a Kindle. It was a good decision and I would certainly repeat my purchase again.

EDIT: Not to be sexist, but at least the $10 for $30 in the Amazon Swim Store offer has a picture of a bikini clad woman which is way better than any of the dead author images!