1- They do list the percentages, which show the skews are low. But real.
2- B&N has been bragging about their magazine sales, so their numbers are available; Amazon's aren't. Ditto for other vendors.
3- The "emag" discussion, for the past year, has been dominated by a publisher stampede to get on iPad. The reported numbers suggest the stampede is looking in the wrong direction.
4- I agree that Apple's hype halo doesn't exactly acknowledge the home depot demographic. But then, Jobs himself is a brie-and-cheese kinda guy, not a beer and bar-b-q guy.
And Apple products are supposed to reflect *his* tastes...
...which means tech toys yes, bodice rippers no.
(Besides, Apple's Puritan censors deplore "heaving bosoms".)
One thing *I* get from those numbers is that they should serve as a cold shower to the "tablets will kill ereaders" faction of the multifunction device fan club. Precisely because we're only looking at one ereader vendor, and not even the dominant player.