Short text on cover other than title and author byline, Byron, is known as a 'strap' or 'strap-line' ... at least it is to long-in-the-tooth old pros like me. Language changes faster than ever these days. And US and UK publishing and print terms often differ, too. For instance, I've not heard anyone outside my own circle for years use the word 'puffs' to define the short, snappy review extract one- or two-liners often used at the foot of back cover text. Maybe it's out of fashion or common to UK publishing. I've never heard it used by US colleagues since I started to work for US publishers in the seventies. Cheers. Neil
|