^ Ah! True. But Netflix' real genius came from realizing just how lazy we humans can be, especially when combined with widespread, broadband access.
Perhaps the thought process for people was something like:
- Sure I can drive/walk/take bus to Blockbuster and rent a movie. But then I gotta get off my ass and return the damm thing.
- Hey waitasec! Now I can go online and have DVDs sent to my house and I can send 'em back in the mail too for free? And they give me an envelope too? Genius!
- Whoa. Hold on, what have we here? You're telling me I can download movies right to my computer? Now that really makes this high-speed cable I am paying for worth it.
- Awesome! Now we're cooking with gas - I never have to leave the house ever again!
...Being late to the game was only part of Blockbuster's woes I think.
<apologies for my part in derailing this thread>