I don't know what kind of profit PVI is making on the screens but I know they're a huge proportion of the end cost of the device to us. Maybe PVI is overcharging. Maybe they're trying to make up for a lot of R&D cost. Maybe the screens are just still really expensive to manufacture. I'd love to know if anyone here has information on that. At any rate, I definitely agree that $300-$400 is just way more than most people are going to pay for a 6" reader regardless of how the manufacturers justify it. When these things get down under $200, then I think the game will truly be on.
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