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Usually companies with a well functioning marketing team have people out ensuring their displayers are prominent, that the staff of the retailers are trained etc.
They have ad campaigns in media and newspapers.
They might even interact with their fanbase.
I think not seeing any of this for the last 6 months, combined with the decrease of stock and disinvestment of retailers really paints a picture of a company not investing in their product and seeing how Sony generally treats their niche products it's all too easy to make comparisons.
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