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Tying ereaders to bookstores seems, in hindsight, like a dumb idea since it instigated the Gillette model on ebooks: Lose money on the razor (reader) and make your profit on the blades (books).
We'd have been better served if electronics stores had, from the very first, sold readers that were independent of any bookstore. Maybe then a single standard would have emerged, or stores would support multiple formats.
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