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I was standing in line at chapters over the weekend and the woman in back of me, seeing that i was buying a cover for my Kobo, told me that she was buying a Kobo Touch and that she was the last hold out in her book club--that everyone else already had an eReader. She was about 50-55. I asked her how many people were in the club--she said 20 women her age.
Now, from my perspective, if 20 middle aged bookclubbing women in Red Deer, Alberta are using eReaders, then they have to be pretty much mainstream. It helps that our library recently started offering e-books and is promoting them like crazy.
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