Pretty much apparently it depends on where you are. And whether you see readers in the wild or not probably isn't a reliable indicator. I take my Sony everywhere if I think I'm going to even have a few minutes to read, but I've never seen another reader of any brand in town. However, people will see mine and say, "Oh, I have a (insert brand here) at home." I'm in north central Illinois (rural area) so there is no public transportation. I can see a difference in the attitudes from two years ago when I got my first reader....at that time no one had seen one and didn't know what they were, so I got a lot of questions when I'd pull mine out. Now I get more questions about the cover (Oberon) than the device.
In the after-coverage for Printer's Row Lit Fest (sponsored by the Chicago Tribune) last year, one of the columnists noted that "there wasn't a Kindle in sight". Well, this year I saw a couple of them, in addition to my own Sony. Although everyone I've asked to sign it (authors I mean) invariably mention that it's their first electronic signing, they all know what the device IS.
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