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Old 06-14-2011, 01:42 PM   #171
porkupan
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Posts: 556
Karma: 1057213
Join Date: Sep 2006
Location: North Eastern U.S.
Device: Sony Reader
Quote:
Originally Posted by Poppaea View Post
What makes you think they can't do this? This is how the RL works over here. It gives you different shops to buy with. If I remember correctly it were two here in Germany, when I got my first Sony back in early December 2010.
I didn't say they can't. They absolutely can, but it would require software development effort and investment. So I believe this to be unlikely.

I've had Sony readers for several years longer than you. And I can make the following statements with some confidence:

1) Sony rarely listens for customers, and almost never satisfies customer requests. Sony doesn't actively solicit customer feedback via online forums and discussion groups. The feedback here at MR has been consistently ignored.
2) Sony engineering always prefers to make minimal possible amount of software changes.
3) On departmental level Sony appears to be very risk-averse. The downside of losing the content business may outweigh the upside of selling more hardware. Sometimes it feels like Sony doesn't like to compete on the economies of scale either.
4) The only way for Sony to mass market their product in the U.S. at this point is through the retail channels. I don't consider SonyStyle.com to be a viable mass market channel (as an e-commerce website it is one of the worst I've seen). The other retail channels have been severed (for now at least).

Last edited by porkupan; 06-14-2011 at 02:02 PM.
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