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There is much more to take into consideration when buying an eink reader than the device itself and it's hardware. A few examples: the company's online bookstore and on going support. Just on those two aspects and for USA, I think Amazon is way much better than B&N.
Having said that, I like the new Nook Touch but I won't buy it just because it's nice or touchscreen. It lacks of very important reading features like better PDF support and landscape mode. There are customers who needs those two and because this is a reader, not a tablet, not having those will directly impact the reading experience of users with PDF collections, IT books (programming books) or people who just enjoy poetry (landscape is needed on some cases)
I think that if someone is not interested on reading PDFs, poetry or programming books, Nook Touch is an interesting choice. But overall, even without touchscreen, Kindle 3 is still a great eink reader, backed up by a company who is stronger financially than B&N and with an awesome customer support department.
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