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If 1 in 100 people own an ereader device, does that make them popular? How about 1 in 250 or 1 in 10? You need to define what constitutes popular. My personal opinion is that considering millions of the devices have been sold, manufacturers keep pumping out new ones, and ebooks outsell pbooks at Amazon, I'd say they are popular. Your not seeing them in the wild doesn't mean anything more than that you haven't seen them in the wild. My wife, for example, who loves her Sony 505 never takes it out of the house.
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