That's a common complaint about the Adam, that it's not so good for indoor reading. The PixelQi screen is supposed to be ok for that, at least if you turn on the backlight just a little bit. Presumably the problem is the overlay for the touch screen (plus the non-reflective plastic overlay on top of *that*. Same problem with the eDGe e-ink, though - the touchscreen overlay makes the background noticeably dimmer than that on a Kindle, even though the underlying screens are the same.
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