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You really do need to compare like for like.
Play is - No tax to pay, delivered. Full warranty, with no problems.
Buying from the US is - Tax to pay, delivery to pay. Possible warranty issues.
The difference is not 65 quid.
Delivery is going to be what, 40 dollars or so? Certainly if it's 270 then 300 would be a very good price including UK delivery. VAT on top of that at 17.5% (I believe there is no duty to pay) takes that up to 350 dollars. Currently the exchange rate is about 2 dollars to the pound, but credit card surcharges (or indeed pretty much any way of switching money over) brings that down to an effective rate of about 195.
Realistically, even if you find a fantastic deal in the US and a great delivery charge you're saving twenty quid.
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