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The price could still be £250 (or more) in the high street. Play.com are an online retailer, all their stuff is cheaper than list price.
In fact you need to compare Play's £200 price with the $270ish price that US based online retailers sell the Reader for to get a real comparison. That makes the difference about £65 - not as bad as I was expecting but still a significant chunk of money.
Still, it's good news that they have decided to widen the release of the Reader. It decreases the chances of them abandoning the product in the near future, something I was concerned about given Sony's track record.
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