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As far as iBooks goes, only iPad or iPhone users may buy from there. Plus, in order to get the book directly into iBooks, you have to run Mac OSX 10.5 or newer (sorry, if you run Windows or Linux, you're SOL. If you just have an iPad, you're SOL. If you have a Mac with something older than Leopard, you're SOL).
Do you care about DRM? If you want to sell as many places as possible, try considering Smashwords. They are DRM free, but provided the book follows the format guidelines, they can make sure it get into the ebookstores for Amazon, Kobo, Apple iBooks, and many more. This can be helpful at times, since it simplifies things greatly.
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