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Other than the normally expected "buy from the device" option, there are two nice things I like about wifi:
1. Being able to search items in wikipedia or google like you can do on the 950. I find it very useful when you want or need additional info on places and historical figures, industry specific terms, etc.)
2. Syncing among platforms.
Along the way... they can add MOBI support (to attract the non-epub market), B&N ePub support. They could also promote a permanent 10% discount on Reader Store purchases for Sony device owners.
I tell you... Sony is not leading the market because they do not want to. They have all the tools to become a major player.
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