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One reason for readers' reticence to try indie eBooks can be the potential for lack of oversight, which can result in Mamie Shrubslaughter Syndrome, or MSS. I'm sure you're familiar with the phenomenon:
Deathless Prose by Mamie Shrubslaughter
Based on a Damned Clever Idea by Mamie Shrubslaughter
Insightful Editing and Tireless Proofing by Mamie Shrubslaughter
Whimsical Book Design by Mamie Shrubslaughter
Cover photo of Mamie Shrubslaughter's cat, Endomorph, by Mamie Shrubslaughter's son, Endomorph
Published by Mamie Shrubslaughter Press on Mamie Shrubslaughter's Birthday as a Present to Herself and the World
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