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Don't forget: This is Amazon we're talking about. This is the company that quietly endured almost a decade of losing money in their business model, until they finally took off. Amazon has demonstrated that they don't have a problem looking at the long-term view.
Perhaps this is why the Kindles ran out: Demand simply outstripped Amazon's expected numbers. Considering how slow the e-book market is growing, that would not surprise me. But the fact that they haven't made any radical changes suggests to me that they're still following a long-term plan, and just aren't that worried about a shortage right now.
I also question the sensibility of limiting your e-book catalog to one dedicated reader. But Amazon may simply hope to wear everyone down, until only they (and their Kindle system) are left. Personally, I'd be happy if they simply wear every format down to theirs (I'd prefer a more universal format, but Mobi isn't bad), and bring down the tower of e-babel. Again, given Amazon's preference for the long-term view, I can believe this could be their plan.
Is this, in fact, what they are planning? Only Amazon insiders know, I suppose. The rest of us will just have to wait and see.
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