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The PW article also mentions Penguin's using the "value-added" approach to e-books, which I think may be a great way to go: Adding reviews, filmographies, illustrations, even recipies, at least make you feel like you're getting a lot for your money (much like the "bonus feature" sets in DVDs, to make it worth buying and not just watching on TV). If you're going to charge $8 for an e-book, all that extra stuff will help. As long as it's something people will enjoy getting.
I remember buying the novelization of 2001: A Space Odyssey, and discovering that the book included photos and production notes from the movie. That kind of extra content is always appreciated, and the more inventive or interesting, the more likely you'll make sales. If it works for DVDs and paper books, why not e-books?
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