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Thanks Crich and Vydor. Here in the UK, ebooks aren't listed as "99p + 15p VAT", they're just listed as "£1.14p", so the reader/purchaser never knows. It does say in small print underneath the price that "digital editions are subject to tax, unlike paperbacks" or words to that effect.
It's just interesting that 'physical' books (as well as CDs and DVDs, I believe) are not subject to tax, but ebooks are. It means we have to take that into account when pricing - I wanted my book up for 99p, but with tax, it means I'll have to reduce the price to get it under £1...
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