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Reading apps can certainly remove the button that launches their storefronts in the browser, and presumably they can include some information on 'How to purchase ebooks', which might well just say 'copy this URL and paste it into the address bar of your browser and then bookmark it', if not 'click this button to install a bookmark on your desktop.' Once that is done it will be nearly as easy to get to the storefront as before, if not easier since you won't need to launch the reader app to get there. Storefronts can also have a web app that you install to Home Screen.
But to the minimal extent that this inconveniences users, it is all due to Apple's policy, not some technology issue that can be blamed on the vendor. It becomes an iOS user experience issue, and one not found on competing platforms. If their goal is to divert more sales to iBookstore, I don't think it will have that effect. To the extent that users understand the issue, it reflects poorly on Apple. So why are they doing this?
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