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On another note, its how much the publisher relays on his writer.
Its different for ebooks (digital version) as you have no material costs (paper, printing, etc), so nowadays it is easier to publish a book from the comfort of your house (like ones project).
I 'll we will carry talking with 'old-school' statistics until the digital market start being a big part of the share.
Same has happened to newspaper for example; you may not have a 600.000 daily print; but you can have over 5 millions subscriptions, due to online subscription to newspapers.
Even more, its becoming "rare" that someone has an anual subscription to one (or various for the case) newspaper.
Internet in Argentina ("here") become available to general public around 1998~2003; in 2005 it was well established, and most people could afford a home connection.
I remember we had monthly subscription to 1 newspaper and we would buy 2 on the weekends (saturday and sunday).
Nowadays, with online newspapers (wider spectrum of choice, even from political point of views), my parents (60 year old) prefer to read online newspapers.
And we only keep the habit of buying both on the weekends, for the morning breakfasts! (and I think we buy the printed version, because of the habit of sitting in the morning to have breakfast all together than to any other thing).
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