Very much a work in progress! Darn marketing people. I know of a few cases in which the marketing folks at a software company in which I worked published brochures of our new products coming out, and unfortunately the brochures listed features that didn't make it into the development cycle. Bottomline was the company made the development team work around the clock for weeks to hastily add in these features in order to save face. They knew it was a marketing error, but development paid the price!