MobileRead Forums - View Single Post - Touch It's not called the Simple Touch Reader

jswinden · 06-09-2011, 10:27 AM

The B&N STR website now calls it "ALL-New NOOK, The Simple Touch Reader."

http://www.barnesandnoble.com/nook/index.asp?PID=35699&

This is new. Originally all the B&N releases and info called it just "The Simple Touch Reader." You really shouldn't attempt to change names a few days after release. It tells me their marketing gurus are asleep on the job.

06-09-2011, 10:27 AM	#3
jswinden Nameless Being	The B&N STR website now calls it "ALL-New NOOK, The Simple Touch Reader." http://www.barnesandnoble.com/nook/index.asp?PID=35699& This is new. Originally all the B&N releases and info called it just "The Simple Touch Reader." You really shouldn't attempt to change names a few days after release. It tells me their marketing gurus are asleep on the job.