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I think it will be very interesting to see what happens with the Kobo/Borders combo. They have the infrastructure to become the best "open" ePub based ecosystem in the US market. Books you buy from Kobo/Borders is a book you can read on any ePub supporting device. That is definitely not the case with the locked-in formats of Amazon and B&N.
Sony was on the right track on this, but they just did not have the business sense to get this done while they had a chance.
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