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Interesting article but ....
Everything that you do, buy or get now, can and is being tracked anyway, mostly for marketing purposes. The whole Internet and e-commerce experience is based on database transactions (Oracle, MS-SQL, MySQL) and credit or debit cards; we cannot use cash when buying online, not cash in the strict usage of the word. I know about it, I'm a DBA ;-) ...
Paranoid about privacy? Get a P.O BOX, and pay everything cash. You can even buy a Kindle from Target or any brick store here in USA and later register with a Hotmail or Yahoo email. You can set that P.O Box as physical address. Use a proxy or connect from free wifi spots like Starbucks.
And people keep complaining about simple things like buying an ebook and losing privacy, but they are browsing Internet and using it all days! All your info. is being exposed and saved every time you use a web-server or page.
An interesting but exaggerated article ...
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