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It's all about price competition--the Nook Touch and Kindle are $139, so Kobo has to go cheaper in the US to compete against their marketing power, especially since Kobo doesn't have all the Borders stores around to show off their device (that's where I discovered the Kobo wifi). Two years ago the Kindle was $359, and it took competition to bring the price down (only Sony never seems to understand price competition). Ten bucks can swing people in a tough economy (like those willing to read Amazon ads for the life of their device in exchange for saving $25 up front). It's the same principal with the ipad...if you want to compete against a dominant leader, you'd better charge less (Samsung and Motorola went the Sony route on that one).
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