Hey guys.

I am writing an article on why educational tablets fail in the market place and am writing a piece on Entourage. Although I have both devices I am a little bit unsure of a few key points and hopefully you guys can help out. If anything, it will help provide a case study.

It seems to me entourage tried really hard getting into schools in the USA and Canada, but it did not pan out the way they wanted. From research they formed partnerships with The Douglas Stewart Company, Blackboard Alliance and the Creative Career Academy (any other major ones) but it was not that successful. (Anyone know how many schools entourage is in?)

With their student store focusing on textbooks as being the first major thing they did, they seemed to do a 180 and focus more on bestsellers and other fiction works and then open their app store.

It seems to me, that entourage initially tried to get in bed with the schools, it did not work out, so they tried to market directly to normal customers to pick up the device. Combined with an outdated version of Android and little to no support and a high price tag facilitated the demise of the Edge Product line, the app store and many other things.

What do you guys have to say? Why do you think the Edge and Pocket Edge failed to capture market attention, why did it fail in schools?