Actually, my gut tells me they sold more (or nearly so) PE's via HSN (over 14,000) than all other PE and EE sales combined. Of course, the HSN sales figure is the only one they've publically disclosed, so we don't know for sure. HSN effectively was a surprisingly far reaching advertising medium, and you just need a small percentage of viewers to respond to get the huge sales. And the eDGe segment was something like an hour long and repeated multiple times. The only seriously similar medium would be prime TV on the US national networks, but that would cost a huge amount and you get only a 1-2 minute commerical at a time (but at least you could grab people's interest). I think they got lucky with HSN.