If you built it they will come.
Rather, if you build a comprehensive site that is easily navigated by consumers and you develop a meaningful, respectful relationship with content providers (i.e. Authors) who have the ability (read: no prior contracts) to upload their own material,
Then both consumers and providers will promote your site.
There are a number of independent authors here. My advice would be to court them and use this forum to generate a healthy word of mouth traffic.
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