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I honestly don't think Amazon is purposely limiting supplies. It really isn't in their best interest. Unlike the Wii, Xbox and Playstation, Ereaders are a relatively small market and tactics like limiting the supply to draw more people wouldn't necessarily work the same.
The bread and butter of the Kindle is the content and they can't sell the content unless someone has something to read it on. The price of the reader itself subsidizes a good chunk of the whispernet cost with Sprint, so the more readers sold, the better it is for Amazon all around.
As others stated, I think the problem lies more on the side of the e-ink screen manufacturer and how many screens they are making available.
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