On the Notion Ink forums, Rohan (the guy who made the Adam) has specifically answered just about everyone's questions regarding whether or not the Adam is real or "vaporware". He's aware of what's going on, but you have to understand it from his perspective: he's an IT engineering guy entering the business world with a product he made to rival some of the biggest electronics companies in the world. Rohan and Notion Ink's business sense is questionable because they've never done anything like this before.
Remember, they're a small start-up company like a certain other company we are all familiar with and they are playing this by ear until significant business interest picks up and not just interest from the forum fans and "must have it now" tech lovers.
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