Regardless of what website it's on, customers still aren't going to find it unless they're already looking for it. They need to get it in brick-and-mortar stores to break through.

Searching for "ereader", "e-reader", "tablet", and "android" on Walmart's website does not bring up the Edge in the list. Though a great-looking movie called "Android Apocalypse" comes up on the last.

It does come up when you search for "dualbook", but that's probably an unlikely search for a new eyeball.