A 6" Kindle is $140, so you're paying an additional $209 for a 7" tablet. Not that bad a deal. Bear in mind that the Pocket eDGe's eReader functionality will be superior to that of the (latest) Kindle.

To put the $209 for an 7" LCD tablet in perspective, the 7" Archos Android tablet is about $199. The 5" Dell Streak starts at $299 (that's with 3G on a 2 year contract, but with the smaller 5" screen). The 7" Samsung Galaxy tab won't be cheaper than $200 (it includes 3G, with a contract, and Android 2.2).

We still don't have full and official specs and the pricing for all the 3G and non-3G options, but it's looking like the Pocket eDGe will be quite competitive in terms cost for features.