The Iliad doesn't use the same screen so it's not really relevant to this discussion.
The Cybook is indeed currently in stock. But inside of a week it will be out of stock again. This has occurred at least twice (or was it 3 times) since it debuted.
Do you know that the 505 is in stock, or are you simply pretty sure? I would like to dispute your statement, but the info I have is nearly a month old. I think I'll spend a few minutes tomorrow collecting new data.
Amazon has put the Kindle on the top center of its homepage. Do you really think they have to do anything else to make demand exceed supply?
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