I agree with being honest. But to compare the eDGe to the Kindle is a bit like apples and oranges. The Kindle is a terrific device for one thing and thats reading books. It is not good for anything else (including reading magazines / newspapers in my opinion). It is also not so good for reading .pdf files, although its possible to so so. On the other hand, the eDGe is a great book reader (eInk side) as well as light web surfing, email, media, apps, etc. Not to mention the fact that Kindle books and Barnes and Noble books are easily read on the eDGe (LCD side). The eDGe is terrific for pdf files because it allows mark-up, etc. So, if you only want to read books, then I think the KIndle is the ideal device. It is cheaper (esp the new one at $139) and lighter than anything else out there. But if you want one device to read books (including books from many sources, not just Kindle books) and do all the other things, then the eDGe is a terrific choice.