I was about to post a snarky reply to MichaelV, but luckily I checked google first. According to Slashgear and several other sites, Notion Ink has actually produced a price list ($349-$499 depending on features) and more specifics on the Adam today, and claims the only variable remaining for release is FCC certification, which could happen anytime between November and January. This is more specific than NI has ever been before, so perhaps my doubts about them were unfounded.