Jon, I think that you might be over-reacting just a little with this one. It's not a money-off offer like 'Holidaygift'. It's an invitation to take part in a survey.
The organisers are free to decline to interview anyone who doesn't meet their criteria, or when they have enough participants. (e.g. I doubt whether they'd be interested in me because I'm not in the USA.) So there's no element of deception. Rather it's an offer to interview suitable participants who will be compensated for their time. They aren't obliged to give $75 to all comers. In fact I don't see how one could 'steal' $75 from them.
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