Personally I think placing it right inside the front door to begin with is a great idea. It gets immediate exposure (the Sony eReaders were place there when Best Buy first started selling them). As for the permanent sales location, I think it should be placed right next to the iPads by the netbook section. This way it provides the iPad gazers a direct and better alternative to Apple's large iPod Touch as well as the netbooks. Many of the people who stop by to look check out the iPads are looking for a combination device and that is what Apple advertises. They key in on reader potential of the iPad as well as the apps. Having the EE right next to it and by the the netbooks provides EE with the exposure to both sales audiences, ereader and netbook not to mention to those looking for a combination device like the Edge and so-described iPad.