I tend to agree with Sarah. I think, even given the price difference, most consumers these days have a tendency (been trained?) to be more responsive to upselling rather than downgrading.

And because it is such a different beast, I think a point of purchase display would be a very good idea, if only for an introduction period ($$$$). Maybe Entourage could include some sort of giveaway contest asking consumers where they think it should be displayed.... it would encourage them to have a better look.

Once they're in Canada, Entourage can send me some empty boxes and I could down to my local Best Buy and place them strategically... on the the Apple table?... next to the iPad???