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sarah11918 · 07-13-2010, 12:09 PM

Super interesting question, Snow!

My gut says not the netbooks. I just think if someone were thinking of a netbook, they probably wouldn't choose an edge instead. Plus, while price may be more comparable, a light netbook might have the appearance of running faster and offering more programs that people are familiar with, so I just don't see a typical prospective netbook customer being so blown away by the eDGe that they choose one instead. I could be totally wrong, but that's just my initial reaction.

E-readers do make sense: this is simply a luxury model. And, while the netbook market is typically people looking for something cheaper than a full computer, an e-reader is an add-on device that many will have in addition to or separate from a computer, so you might be able to win over those who are willing to pay more for the most fully decked-out e-reader. I understand the concern of placing this item near others that retail for much less, but at least it's obvious that this is an e-reader with a lot more to it. Most e-readers aren't that flashy because e-ink (right now) is more functional than funky, so you at least can position yourself as "better" than the competition spec-wise, and some people will be willing to pay for that.

I know personally I picked up an eDGe because I'm into tablet PCs, and the cost was a no-brainer when I compared it to a $2K machine. The tablet PC aisle probably doesn't get a lot of action, though. But, if you want to go reverse-cost-psychology, it's 25% the price of a new tablet PC but yet might have enough features that tablet-cravers may be satisfied with.

Can you have product in separate locations simultaneously?

07-13-2010, 12:09 PM	#8
sarah11918 Edge User	Super interesting question, Snow! My gut says not the netbooks. I just think if someone were thinking of a netbook, they probably wouldn't choose an edge instead. Plus, while price may be more comparable, a light netbook might have the appearance of running faster and offering more programs that people are familiar with, so I just don't see a typical prospective netbook customer being so blown away by the eDGe that they choose one instead. I could be totally wrong, but that's just my initial reaction. E-readers do make sense: this is simply a luxury model. And, while the netbook market is typically people looking for something cheaper than a full computer, an e-reader is an add-on device that many will have in addition to or separate from a computer, so you might be able to win over those who are willing to pay more for the most fully decked-out e-reader. I understand the concern of placing this item near others that retail for much less, but at least it's obvious that this is an e-reader with a lot more to it. Most e-readers aren't that flashy because e-ink (right now) is more functional than funky, so you at least can position yourself as "better" than the competition spec-wise, and some people will be willing to pay for that. I know personally I picked up an eDGe because I'm into tablet PCs, and the cost was a no-brainer when I compared it to a $2K machine. The tablet PC aisle probably doesn't get a lot of action, though. But, if you want to go reverse-cost-psychology, it's 25% the price of a new tablet PC but yet might have enough features that tablet-cravers may be satisfied with. Can you have product in separate locations simultaneously?