As I said before, I know the comparison between netbook (& e-reader) vs eDGe isn't going to be accurate/appropriate. But the point is not in comparing devices but prices. If I'm not going to buy eDGe due to it's high price, what else would I do, and how much would that cost?

That's the question I was posing. And exactly for this reason I wouldn't be buying a 9.7" e-ink reader for $400 when I can live with a smaller one and equally efficient for much less.

Any comparison of actual devices has to be inherently mistaken as no other device has eDGe capabilities. Still, as a customer I will buy eDGe or I will not. I will buy something else, or not. I will spend more money, or not. And here is the main point. When buying somehting else, sacrificing eDGe functionality, the price tag is 20-50% lower.

Now, what can we do to 1) help entourage lower the price or/and 2) lower the price ourselves.

One answer to 2) is buy eDGe in USA and have it shipped to Europe. This is already working.

Another to 2) is buy eDGe for a company. This way you can get back VAT instantly (19%) and income tax which takes a bit longer (also around 19%). But this works only when you have a company or a friendly friend with a company who cherishes your friendship and will (illegally) buy eDGe for you

But what else?