For it's target market I have no doubt the Alex excels. Maybe the eDGe can learn a thing or two from a screen integration point of view. But you can't surely be comparing the eDGe with this Nookalike? The eDGe can be updated to do everything the Alex can (bar multitouch as the Alex LCD is capacitive). I don't think the reverse can be said. Try Reading a PDF Or a textbook on that 6" screen or the LCD. Can you take handwritten notes on the Alex? I'm afraid the eDGe is so much more than an ereader. Apples and Oranges, my friend. I'm sure many students will be carrying their eDGes round long after the Alex has been consigned to history amongst a sea of clones.