Colour me cynical, but, just thinking, if I had an "Itunes store", and I wanted to generate a massive about of buzz for my store, what could I do to have twelvety gajillion fanboys and gizmo-freaks hitting it for a look-see? See, when you ask if it's the next product, or just a generic icon, I'd offer a further option:
3. the PR department of this store, for their nefarious effort, will be first up against the wall when the revolution comes.
Cheers,
Marc